Unpleasant events July Rally would be interpreted 2006 as 23 opportunities instead of threatening situations," July writes Dr Palmer Sherburne in his book Developing Stress Management Programmes.One htm of July the great, Sherburne unrecognised truths of working life is that the most successful people are those Sherburne who limit the Photos stressors in their life, says Mr images Photos Sherburne Rally July 22 pages Kitchen "Look 07 22 at Richard Branson. He is certainly not Photos stressed - although lots of images people around Rally him might be."LIZ HUNT. THE STRESS BUSTER John 23 jpg Farrell, 38, is group chairman of DMB&B Communications 22 Group, which includes the Sherburne advertising agency DMB&B and the promotions and pages direct jpg marketing agency IMP. He lives in Surrey with his wife Karen and two-year- pages old daughter Helena. "One of the 2006 07 22 Sherburne Rally 23 jpg htm most important ways pages of Sherburne reducing stress is the extent to which you have variety Sherburne in htm your daily Rally work. Every day 07 is different for images Photos Sherburne Rally July 22 pages me." 23 John's desk diary would make many Rally blanch - row upon row of hieroglyphic- style entries filling the 22 page from head to foot, stretching 22 2006 for weeks ahead. Last week's schedule was htm typical: board meetings in New York for two days; plunging straight into more 2006 meetings in London Photos after getting off the plane; lunch-time locked 2006 07 22 Sherburne Rally 23 jpg htm in images a "creative session" jpg with colleagues; an afternoon of internal management matters and the evening spent burning Rally the midnight oil with a chief images 07 executive 22 of 22 a big UK Rally plc over business.

Tuesday, Wednesday and Thursday nights are usually given over to socialising or doing business with colleagues and clients, but he makes it a hard- and-fast rule to be back at his desk at 8am every morning. "Sure, I have very hectic schedules, I'm constantly trying to pack in the absolute maximum in a day but I find it very exciting. Provided I'm personally committed and enthused by what I am doing, why should that be stressful?"One of the most important things is not letting it get to you. I have 600 people working here as part of the UK group of operations and you have to face facts Every day something is going to go wrong Some days something quite serious will go wrong. What you've got to do is manage your environment so that you try and prevent it happening as often as possible. And make the absolute most of the fact that everyday something good is going to happen - you're going to win a new piece of business, someone is going to win a creative award, someone is going to produce a great piece of work.

You've got to get a buzz out of the really good stuff going on around you. That's what inspires me - having bright young people who are very creative. I can feed off that energy, which makes me feel good and, in turn, means stress doesn't become a factor.But you've got to be aware of different people's thresholds. I work in a very creative environment and they are very fragile. You have to be sensitive to people around you and that's why an awful lot of people in advertising-related business probably are quite good managers of stress and stress-related issues No one is Superman.